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OneKeytoGenderBalance20-FirstCenturyLeadership Theworldischanging...fast 21stCenturyShiftsWheretheriseofwomenisoneofthefourworld-changingWsWebTechnologicalrevolutionchangeshowwemakebuyanddistribute...everything.WeatherClimatechangeforcesadaptationsinsourcingproductionanddistribution.WeatherWeb WorldMulti-polarworlddemandsmulti-culturalmindsetsandunderstanding.WomenMassivearrivalofwomenintolabourforceandconsumerbasecreateshugenewopportunities.WomenWorld Companiesneedtobroadentheirvisiontobecomemore... genderbilingualastheworldrebalances Womenarenowmostofthetalent...0ofglobalgraduatesarenowfemale 0...andmuchofthemarketofconsumergoodspurchasingdecisionsaremadebywomen Notonly...ClothesFoodandCosmeticsButalso...TechnologyRealEstateFinancialServicesandCars ChinaIndiaWomenMarketsTheCommonview MarketsTheRealityWomenChinaIndia Today GenderBalanceisnotanicetohave... DOItsor... DIEdoisbetter WhereAreYou GenderBalanceisaJourneyAt20-frstwepublishanannualGenderBalanceScorecardotheworldstopcompanies.WeuseasimplemetricthegenderbalanceoeachcompanysExecutiveCommittee.Aprettygoodmeasureotheprioritycompanieshavegiventheissueoverthepast20years. Nobalance.ExclusivelymaleexecutiveteamToken1womaninastafunctionStartingSmart1womaninanoperationalrole Progressing15minimumofbothgendersCriticalmass25minimumofbothgenders40minimumofbothgenders But theproblemisPassiton.. Mosttraditionalapproaches DONTWRK Mis-FramingtheAgendaWithgenderitshowcompaniesframetheissuethatcreatesornotacultureofchange.TheriseofwomenisliketheriseofChina.ItisprofoundlytransformationalnotjustforthewomenortheChineseinvolved.Butforeverycountrycompanyandcoupleontheplanet.1HRissueNicetohaveSociallygoodWomeninleadershipDiversitydimensionLedbywomenforwomenOr 2StrategicpriorityBusinessissueStrongerteamsBetterinsightsSatisfedcustomersInnovationCEO-ledManagementaccountability FixingtheWomenMostcompaniesthinkthatthelackogenderbalanceinseniorrolesisawomensissue.TheunderlyingquestionbehindalmostalltheworkdoneinthisspacecanbesummarizedasWhatsthematterwithwomenthattheyarenotmakingittothetopLetshelpthem...Andhelpthemwehaveordecades.Thedominantapproachtothelackogenderbalanceinmostcompaniesistounleashasuiteofxthewomeninitiativesocusedexclusivelyonwomen.Menappearonlyaschampionsbutarerarelyinanywayresponsibleoraccountableortheimbalancethatexistsandpersists.Theresultsstandinghereintheearly21stcenturyhavebeenunderwhelming.Mostcompaniesandmoremanagersarerustratedatthelackoprogress.Thereisalotoincompaniesthateeltheyhavetriedeverythingandailedtocracktheissue.Mosthaventevenreallystartedyet. Anothermistakeisputtinggenderunderthediversityumbrellareerringtogenderbalanceasadiversityissue.Withincompaniesdiversityeortsandmanyafnitygroupsandemployeenetworksthereisusuallyoneaimedatwomendespitetheactthatwomenconstitute50percentoeveryotherdimensionodiversity.Thisisaneectivewayokeepingwomanwhattheyarenotoneminorityamongmanytobemanaged.Thismayhaveseemedlogicalinthe1980swhenwomenwereactuallyaminorityinthebusinessworld.ButnowthatwomenhavebecomethemajorityotheeducatedtalenttheworldoverandthemajorityomanycompaniescustomersisitlogicaltoreertothemasadiversitydimensionatallTheyareyouruture.60Talent80MarketWomenasdiversity Whoiscallingwhodiverse So... DoyourManagersgetitDothey.......itAndcantheyit GenderBilingualThemanagementcompetencythatequipsallmanagersmaleandemaletounderstandthedierencesbetweengendersinordertobeabletoeectivelyrecruitretainanddevelop100othetalentpoolandtobeabletounderstandconnectandcommunicatewith100ocustomersend-usersandstakeholders.AretheyGenderBilingualGenderBalanceThebalanceomenandwomenthatrefectstheavailabletalentpooloranorganisationandsustainablysupportsitsstrategicobjectives.AsoneCEOtoldusNotnecessarily5050butcloserto5050thanto8515.Communicatingthatyouareaterbalanceratherthanpromotingwomenintoleadershipisoneotheeasiestwaysweknowtogettheguyson-board.Asmallstepincommunicationsahugestepintheperceptionoalmosteveryone.Fluentinthelanguageandculturesobothwomenandmen BilingualMarketingSalesandmarketingapproachesthatconnectequallyeectivelywithbothmaleandemalecustomersandend-users.Anexamplewouldbetheiphoneabilingualproductwhosemasscustomerbaseismadeupomenandwomeninequalmeasure.Thisincontrasttothepinkphonesthattelecomsoperatorsproducedorwhattheyconsideredthewomenssegment.GenderAsbestosAmetaphortodescribetherealityinmostcompanies.Theratioowomenrelativetomenbeginstodroprelativelyearlyonincareerscreatingagenderimbalanceinseniormanagementandleadership.Thisdiersromthemorecommonlyusedtermglassceilingwhichgivestheimpressionthatwomenonlyaceobstaclesatthetopoorganisations.Thismisperceptionaectsthepoliciesputintoplacetoremedyit.CriticalMassThelevelatwhichanyminorityisnolongerseenasoneusuallyconsideredtobesomewherearound30.Incompaniesthereoreitisbettertohaveatleast30oeithergenderacrossallunctionsandlevelsratherthanhaving80womeninstaunctionsand80meninoperationalroles.GenderNeutralityTheabilitytomakeallcommunicationsandpoliciesinsideorganisationsinclusiveoallmenandwomenwithoutocusingparticularlyononegenderortheotherwhichotencreatesabacklash.Soorexamplereplacingmaternityissueswithparentalissuesandworkliebalanceorwomenwithfexibilityorall...Inotherwordsallowmentobehumantoo.Theastestwaytogetwomenintoleadershipistoenablementohavepersonallives.Nowthatwouldreallybelevelingtheplayingeld. successThereisonlyonekeyto ItsworthrepeatingLeadershipLeadershipLeadershipLeadershipLeadershipLeadership preparesleaderstolead... across21stcenturytalentandmarkets 20-frstisoneotheworldsleadingglobalconsultanciesocusedongenderbalanceasabusinessandeconomicopportunity.Weworkwithmanyothebestknownglobalcompaniesthatseektomoverom20thcenturymindsetsmanagementstylesandmarketingapproachesintomoreprogressive21stcenturyormsandtostayfrstatthegame.Henceourname.Itunderliesourpurposeandthoseotheclientsweserve.Whoweare1WakeUpEngageleadersandmanagers2StartSmartLaunchaninitiativewiththerightpeopleandtherightpositioning WhatmakesusdiferentThebusinessimperativeWehelpcompaniestounlock21stcenturyMarketandTalentopportunitiesFocusonleadersnotonwomenWeequipleaderswithastrategicunderstandingandmanagementcompetenciestoworkacrossgendersGlobalperspectivesWeareexperiencedworkingwithglobalcompaniesacrossallregionsandculturesoftheworld4BuildManagementSkillsEquipmanagerswithskillsneededtomanageacrossgenders5SustaintheChangeKeepupthemomentumtrackprogressandrewardsuccess3AlignLeadersGetbuy-inonwhybalanceisabusinessopportunityandhowtoscaleit tapthebeneftsobalanceWantto ContactUsLondon4402070210752Paris330139210849Emailconsulting20-frst.comTwitterA_WittenbergCoxHarvardBusinessReviewBlogwww.blogs.hbr.org20-frstBlogwww.20-frstblog.comWebsitewww.20-frst.com BuildingBalancedBusinesses