HOT OFF THE PRESS: WHY WOMEN MEAN BUSINESS
Avivah Wittenberg-Cox combines her consultant’s experience with Alison Maitland’s perspective from decades as a journalist with the Financial Times. The result “establishes an inarguable, last-word-on-the-subject business case for why organisations absolutely must get better at attracting, retaining, inspiring, and promoting talented women.”
Why Women Mean Business: Understanding the Emergence of Our Next Economic Revolution, Avivah Wittenberg-Cox and Alison Maitland
Published by John Wiley & Sons, 2008
Order your copy at AMAZON UK
WHAT'S IT ABOUT?
Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women – as employees, consumers and leaders – is seen as a measure of health, maturity and economic viability.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising results.
The optimisation of women’s talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today’s corporate leaders. Reading Why Women Mean Business will be an important first step.
DOWNLOAD AN EXCERPT
(PDF 1 MB)VIDEO INTRODUCTION TO THE BOOK
by Vincent Eaton from The Serious Fun Business
WOMENOMICS
“Forget China, India and the internet: economic growth is driven by women”
The Economist
April 2006